Our founder, Grace Gould, had a breakthrough idea in 2016. With her extensive experience in retail from working at Apple, her knowledge of funding from Index Ventures, and her time spent in manufacturing at PCH International, she realized that there was a significant gap in the market. Surprisingly, no one was addressing the needs of women like her mother and her friends when it came to lifestyle tech, even though women are the largest consumer group worldwide.
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She acquired funding from Index Ventures and gained experience in manufacturing at PCH International. She realized that no one was addressing the needs and interests of women like her mother and girlfriends when it came to lifestyle technology, even though women make up the largest consumer base globally.
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