Multi-channel marketing refers to the practice of engaging with potential customers across different platforms. These platforms may include print ads, retail stores, websites, promotional events, product packaging, and even word of mouth. In simple terms, multi-channel marketing is about offering consumers a range of options. The goal for companies employing this strategy is to make it convenient for customers to purchase their products or services in the manner that best suits their preferences.
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BroadBase Media offers its clients the advantage of marketing through various channels (online, offline, telemarketing, print) based on performance.
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